Test and Control for Companies: Industries and Use Cases
Implementing test and control is crucial for companies of all sizes and industries to help them identify and address weaknesses, improve operational efficiency, and of course, understand the needs and wants of their consumers. Fortunately, test and control is at the heart of Tessellate’s service offerings.
Leverage Tessellate’s unique analytic capability to quickly refine your business and marketing strategy, gain valuable insight, and ultimately, boost revenue. Tessellate’s measurement service will allow your business to quickly make data-driven decisions to inform strategy and reduce risk at a reasonable cost. Learn more about the industries and use cases we serve or Contact Us today!
Tessellate for Marketing
Tessellate helps marketers demystify the benefits of advertising through grounded solutions in experimental design. If your company is looking to understand how the effectiveness of marketing campaigns, Tessellate is the partner for you. From direct mail, to radio, to digital, there’s almost no limit to the types of campaigns Tessellate can help measure. Some of the more common projects we work on are below. Contact us to schedule a quick introductory call and see how Tessellate can help you make the most of your marketing campaigns.
Media to Shelf
Is your advertising meant to drive traffic to a retail environment? Tessellate can help your business connect your digital media to your physical shelf. Through sophisticated techniques Tessellate can measure performance lift of digital ads and help you understand your online to offline behavior.
Advertising and Promotions
Tessellate can help measure lift for specific promotions or the effect on advertising (radio, TV, billboards, direct mail) on store sales, foot traffic, or transactions. Know your conversion rate and ROI to optimize your media spend.
Tessellate for Retailers
Tessellate helps retailers demystify the effects of in-market experiments through grounded solutions in experimental design. If your company is wanting to know the ground truth on how changes made in-market effects things like revenue, foot traffic, or share growth, Tessellate is the right partner for you. There’s almost no limit to the types of experiments Tessellate can help analyze, but some of the more common projects we work on are below. Contact us to schedule a quick introductory call and see how Tessellate can help you make the most of your retail experience.
Planogram and Product Assortment Changes
For category managers or buyers, growing the category is chiefly done through an effort of increased occasions via product assortment changes or changes to the in-store planogram. Tessellate can help you measure the impact of these changes to find the optimal assortment that drives growth and increases share.
In-Store Point of Purchase Material
Shelf-talkers, window banners, end cap displays, and in-store displays at the point of purchase. These “POP” materials are time consuming to design, ship, and execute. Tessellate can help you determine which POP materials are worth the effort or which variations are most performant for your stores.
Store Layout Changes
Minimize risk through a Tessellate test and control experiment that measures the effect of store layout changes on your consumer’s buying behavior. Measure anything from overall sales, specific category sales, or even dwell time.
Sampling Events
Tessellate can help your business measure the short and long term effects of consumer engagement efforts such as product trials or sampling.
Tessellate for Supply Chain
Demand Forecasting
Isolate the impact of forecasting and supply chain logic changes on your DSD delivery performance. Measure performance metrics such as out of stocks, did not service, performance as scheduled, and more.
Routing and Handheld Changes
For DSD companies, labor productivity is the name of the game. Tessellate can help precisely measure how changes to routes or handhelds can impact this productivity.
Tessellate for Consumer Packaged Goods
Price Pack Architecture
Price pack architecture strategically arranges product pricing and packaging to enhance consumer appeal and drive increased sales. Tessellate can help optimize this approach therefore boosting your businesses effectiveness and overall revenue.
Net Revenue Management
In inflationary environments strategic pricing and discounting decisions must be balanced against consumer appetite and company revenue and profit goals. Tessellate can help tease out the best path forward through various causal analysis techniques.